KOREA PASS AND LOTTERIA

KOREA PASS AND LOTTERIA

The Korea Pass from Korea Tourism Organization is so cool....I can easily access so many parks, restaurants, malls and transportation With just this card...I went to Lotteria to taste the luscious kimchi burger...yum...yum...

Lotteria in South Korea was founded on October 25, 1979, and was part of an expansion of the Lotte Group that included the founding or acquisition of other food-related divisions, including Lotte Chilsung Beverage, Lotte Samkang, and Lotte Ham & Milk. Lotteria became the number one fast food restaurant, boasting a 45 percent market share in 2001 (compared to 20.1 percent for McDonald's). Lotteria achieved this success in part by introducing lines of Koreanized fast foods including its now signature kimchi burger, and strikes most initial visitors as a Korean version of most Western-style fast food restaurants with some local additions. The imitation, with "cleanness, the bright interior, the Western pop music as an audio background," is designed to create "the impression of a 'small piece of America in the middle of Korea'". This strategy resulted in growth rates of 10 percent in 2006 and 16 percent in 2007; by 2009, Lotteria had 920 outlets.

otteria's menu includes typical fast food items such as burgers, fried chicken, chicken wings, chicken fingers, iced coffee, baked potatoes, yogurt, salads, cheese sticks, but also includes teriyaki, squid rings, and a shaved iced dessert called pat bing soo. Its prime burger is bulgogi burger which is very popular.

Lotteria offers 14 different kinds of burgers for sale: Chun-Cheon Chicken Rib Burger, Cheong-Yang Chilli Pepper Burger, European Frico Cheese Burger, Paprika Bacon Beef Burger, Kimchi Burger, Korean Beef Bulgogi Burger, Burning Squid Burger, Shrimp Burger, Bulgalbi Burger, Bulgogi Burger, Chicken Burger, Cheese Burger, Rib Sandwich, and Teriyaki Burger.

Most burger, fries and soda combinations (know as "sets" or "seteu") cost around 4000 won (approximately $4), with several going for under 4000 won. So visit any Lotteria outlet nearest you..:D